Updated: Nov 17, 2020
Every organization, to be successful, needs to be guided by a clear strategy. An organization's mission and vision sets a strong foundation of an organization. They direct and guide the purpose, principles and values that govern the activities of the organization and communicate this purpose of the organization internally and externally.
Successful organizations ensure that their goals and objectives are always in synergy with their vision, mission, and values and consider this as the basis for all strategic planning and decision making.
By creating succinct and purposeful mission and vision statements, organizations can powerfully communicate their intentions and inspire people within and outside the organization to ensure that they understand the objectives of the organization, and align their expectations and goals toward a common sense of purpose.
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